How my product represented a particular social groups

What kind of media institutions might distribute my media product and why?

What have I learnt from technologies from the process of constructing this product ?

In what ways does my media product use, develop or challenge forms and conventions of real media products?

How did I attract my audiences (audience feedback)

Who would be my audience?

Media Institution

Name: Immediatemedia

Immediate Media is a new Co force consumer media and publishing. This company was former known as the BBC Magazines Immediatemedia publishes some of UK’s best known magazines such as Good food, Top Gear, Radio Times, Gardener’s Worlds and many more different brands. The magazines that they publish are main-stream and niche mixed together because they have magazines which focuses on cars known as Top Gear, which only focus on cars, this is a niche magazine. Their target audience would not only be on specific audience because all males from age 16 will be interested in cars no matter what. They have mainstream magazines like Top of the pops which focuses on different range of music which are popular. Their target audience would be girls age 8-13. The image/logo of BBC magazines, they have the original “BBC” logo (each letter are put into their own box) in a light purple going into a dark purple box and outside the box, beside the box is the word “Magazines”. BBC Magazines is under BBC (British Broad Casting) they have television shows etc Top Gear, BBC news, BBC two. BBC also has radios which can be heard on TV, radios and online internet. 

Name: IPC Media

IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  IPC publish many different magazine brands such as country pursuits & equestrian, fashion & beauty, home interest, lifestyle, sport & leisure, TV entertainment, women's weeklies & young men & music. The magazines they publish are niche magazines, this is because the magazines target at specific audience who are interested in a particular subject, for example Marie Claire is a fashion & beauty magazine, their target audience would be females or NME a music magazine is targeted at boys. The image logo of IPC has a white background with the company name on it, the word “IPC” is used in different font, “I” is used in a basic bold font, “P” has a shadow backdrop on the letter and the letter “C” has lines. The word “Media” is used in basic font. 

Name: Development Hell

Development Hell is an independent media company, they currently publish market leading international dance magazine such as Mixmag (along with Mixmag app, mixmag.net & MixmagTV and many more). The magazines that Development Hell magazine are a niche magazine because the magazine that they publish is a dance magazine which involved music like techno. Their target audience would mostly be males age 24 -27 72% and with females it would be 28% that is their target audience. However it’s mostly males. The logo of the company is very simple; it has their company name in red big font. The colour red is to represent the word “hell”. Under the title “Development Hell” is limited which the font of the word is smaller than the title.

Name: Bauer

Bauer is a worldwide media group which publish over 300 magazines in 15 countries, as well as online, TV and radio station. Bauer publish different range of magazines such as Closer, More!, Grazia, Heat, Kerrang and many more, these magazines fit into different audience, like they have a “women section” and “male section”. Bauer publishes rangers of niche magazines is well such as “Empire” and “Kerrang” which is targeted at a male audience. The logo of their company is in a quite simple format with a medium coloured blue with a white triangle on the top right and the colour of “Bauer” is white. The font of the title is in capital bold letters. 

Soul Train Evaluation

Media Evaluation

Codes & Conventions: Front Cover

To make my magazine look almost professional as a real music magazine, I have searched and looked at different kind of music magazine and looked at the purposes of the magazine (examining the genre, audience and colour scheme). This helped me on build up my magazine; it also gave me ideas (inspiration) for my magazine so that therefore I can create a magazine which will look like a professional magazine. After examining different music magazine such as KERRANG, Rolling Stone, Top of the Pops & Soul, their puffs, central image, title block, buzzword & anchorage text have a powerful meaning, this gives their audience or new audience on what kind of genre this music magazine is based on, this is the most important part to give answers to the reader without them needing to search on what kind of genre because they can already tell what kind of genre the magazine is, so therefore in what I did was for me to focus on the title block, puffs, central image, buzzword & anchorage text, I would concentrate on where each of these should be positioned, whether if I have the right title so that it suit with my genre and that my target audience (independent black women aged 25-35) will know what kind of genre this music magazine is, the title of my magazine is “SOUL TRAIN” even though the first words gives the genre away but it still connects with the genre. The reasons why I pick this particular title were because it’s welcoming the reader into the soul music world like it’s hypnotising the reader. Also as for the puffs I have to check if I have placed the right amount of puffs and not give too much away because it’s for the audience to purchase, so that they can find out more inside the magazine. The central image would be the main image, which will attract the audience, from what I've seen so far in other music magazine most of them use big famous artist who already exist, this is to therefore attract the reader/audience. In my magazine I used someone who is already famous so that it will give answers away on the genre and make people to purchase the magazine. The position of the image is more on the right side this is because it’s to balance out the magazine, I placed the puffs on the left side only and not the right this will then make the right side look empty and boring so therefore it moved the image on the right side more to give the magazine a balance look. The anchorage text is located next to the central image, this is because that text tells the reader about the central image artist, so in my front cover I have placed the anchorage text down below which is on the central image+, the anchorage text is in big and bold writing, this is because anchorage text are to stand out more than the puffs, this will make it more eye catching for the reader. 

Codes & Conventions: Contents Page

To create an almost professional looking contents page, was that to research other music magazine contents pages and use inspiration. Some contents pages use the same title font for their contents title this is because, that particular font is like the logo of the magazine, so therefore I used the same font for my contents which includes my theme colour which are Black, Gold & White. I also used different range of images of different artist so that the audience can see the selection of artist who are in this music magazine, some music magazine only have one image, this is because these magazine are already known/popular magazine and there is no need for them to show what is inside the magazine because people would already have the idea what the magazine will contain on top of their heads. The layout of my contents page is very simple on one side are the writing and the other is the different range of artist, this is because I wanted to give it a simple layout which is appropriate for my target audience, for example Top of the pops magazine contents page is very colourful compare to Rolling Stone magazine, this is because Top of the pops target audience are young girls and these colours will attract them, if an older mature person who looked at the contents pages would want to read it because it’s too silly for them to read or look. In my magazine I have also included a small section for the editors’ letter to the reader, this will make the reader feel like the editor is speaking directly to them but in a formal way, and it makes them think that they are intelligent, smart people. Music magazine who are aimed at mature aged people would have editors’ letters.

Codes & Conventions: Featured Article

To make my Article pages look very professional as a real article pages, I have used the formats which are title, images, writing & stand first. The title of my article is in Bold and big writing, this is to make the article stand out and balances the double page because on the other page is only an image so the title makes the double page balance out, in all of music magazine their article title are humongous, this is to attract the reader to tell them to stop, read this page. So therefore I made my title huge so that it attracts the reader. Comparing my title to other magazine it’s the same size, it’s bold and it stands out, this shows me that it’s correct. The introduction of my magazine has a drop capital, I used this because it’s a traditional way to start off an article, its eye catching and unique, only a few magazines uses drop capital. My article is based on an interview.  The font of my introduction is bigger than the actual text of my article this is because, it’s traditional for magazines to have the font a bigger size than the actual real text, the introduction is a text to give the reader an conclusion or overview of the article, it’s to inform the reader what the whole article is about. However it sounds like it’s giving the whole plot away but it does not it makes the reader engage to read the article, this is like controlling the reader, making them feel that they should carry on reading the whole article. In my other double page is where I put the actual interview and different images, these images are places on top or below the text/writing, this is the format of where to place the images, at first my article pages had more writing and less images, this is because my target audience are mature people, and reading makes them feel intelligent, smart and independent, also using range of formal words makes them feel more smart, the layout of my article is like a newspaper, the reason why I used this layout because it makes the article look very formal which is suitable for my target audience.

 

Representation of Social Groups: Age

My target audience age for my music magazine is women age 25-35, women often listen to more mature music rather than loud mainstream music; this could be cause by their beliefs or their background when growing up. These women are well educated and have a high paid job. Throughout my magazine, it will represent article which are aimed at this age group, as all my artist that is mentioned in my magazine are over 25, which makes my target audience connect with the artist, relating their past stories to connect with theirs.  

Representation of Social Groups: Language

The language used in my music magazine are formal, this is because my audience are able to read formal which makes them intelligent and smart, using words such as “sultry” instead of soulful, this is to make the reader feel smart, also it’s suitable because these women are well educated and taught, they are very smart. Overall the language used in my magazine is smart and formal, not too many informal words but the informal words are from the singer directly.

Representation of Social Groups: Layout, Text & Font Design

The layout of my article is very formal, the layout is like a newspaper which has a lot of words, and this is because my target audience likes to read more rather than looking at images. This makes my magazine appeal a lot formal compare to other music magazines. The font of my magazine is a simple font, this is because I want my target audience to be able to read the articles clearly without having any troubles reading it, also it makes my article look very professional. This appeals more to the audience because it’s not a colourful, the font of the writing is not messy or silly, and it gives the magazine a professional look.

Target Audience:

The target audience of my music magazine are black women aged 25-35 (middle class who would be in B in the social class demographic chart), this is because they are people who are very calm, they believe in themselves, they work very hard to achieve in life and they have high spiritual beliefs in God.  They challenge themselves to other black women who are fake, who are not realistic such as Rihanna & Nicki Minaj.

Attraction of Target Audience:

The way for my magazine to attract my target audience is that I used a known famous soul artist which they will definitely take an interest in and the puffs I used, mentioning all famous artist which everyone knows, this makes them want to buy it because it’s a magazine which talks about famous artist. Also having freebies and price will attract the audience because the price is affordable, it’s worth the buy every month, my target audience are able to purchase this magazine. The freebies inside the magazine such as old CD’s will attract my audience because such as my audience like to listen to old school R&B which were a very popular in the 80’s and 90’s and it will be hard for them to find CD’s or record players which is sold in the 21^st century because of how old the music was, so in this case my magazine is able to give freebies of original CDs of old school R&B music, also in the future depending on the success rate will then give out free concert tickets to see one of the best R&B, soul musician live in concert. This will give my audience once in a life time experience that they would not need to pay for.

Technology

The technology uses for creating my music magazine. I used different technology sources such as Internet and Illustrator & photoshop which is a software. Using the internet to access blogger, which is a website where you can freely blog about anything you want, most people use blogger to post up things to show to other people, this would then be their own website. However in this situation my blogs should be focused on my magazine course and nothing else. Using the blogger for the first time seem difficult I got used to the website I've learnt how to blog all my magazine work up, such as my Images to be put onto the blog, changing the background/customising my blog . I've learnt how to use the polls which I never heard before, polls is where anyone can vote for a certain thing, so for me I put up a poll for the audience to help me what title font I should use as my magazine title. Illustrator & Photoshop is another technology use that I used for my magazine. Photoshop is where you can edit any pictures, photoshop has variety of edits such as you can control brightness/contrast, crop, filter, add effects and many more. I used photoshop to edit my magazine images, at first when I first used photoshop in year 10 for my btec course it was difficult because they had so many edits and you had to explore and learnt what each of these categories of edits do but then the easy ones such as brightness/contrast, sharpen and blur I was able to do. Photoshop is a useful software, I am able to edit my image on how I want it to look like for example if I wanted to get rid of the background of the image I can, open up the image, click on select which will select the whole image and then copy the image, I will then open the image onto a new page and set up the background as transparent, after opening the new page I then can paste the image onto the new page, after I can use the magic wand tool which will detect or select the background for me to erase, I will then erase the background which will give me the final results. Using photoshop I've learnt many different edits and using photoshop I can be able to give effects on to the image which will attract my audiences.  Using Illustrator to create my magazines is very useful because I can put my images and text onto the page, Illustrator helps me place my objects down, so such as when I am working on my front cover or contents or my double page article I can lock one of the objects so that it won't move, normally when I don't lock it and I insert a text or image I accidentally click onto another text or image and it will then move. Also using illustrator helps me balance out everything for example if I have a image and if I stretched the image out it will make the image look blurry which is not good I then can make the image be sent backwards and so the other images or text will pop back up to normal. Using the illustrator I've learnt many different thing such as placing images, locking images or text, using the typing tool and many more.

Using technology product

I used a SLR Camera which is a professional camera, using an SLR Camera will make your images look very professional and it gives the true lighting of the image taken. The quality of the camera is very clear compared to normal camera which does not give a high definition as an SLR camera, even though they may have high pixels. However with an SLR camera they have many different lenses which give better quality then the normal cameras. I used an SLR camera because I wanted to take images which will be in high definition, clear and good quality. Since I own a SLR camera I already knew how to use it.