Media Institution

Name: Immediatemedia

Immediate Media is a new Co force consumer media and publishing. This company was former known as the BBC Magazines Immediatemedia publishes some of UK’s best known magazines such as Good food, Top Gear, Radio Times, Gardener’s Worlds and many more different brands. The magazines that they publish are main-stream and niche mixed together because they have magazines which focuses on cars known as Top Gear, which only focus on cars, this is a niche magazine. Their target audience would not only be on specific audience because all males from age 16 will be interested in cars no matter what. They have mainstream magazines like Top of the pops which focuses on different range of music which are popular. Their target audience would be girls age 8-13. The image/logo of BBC magazines, they have the original “BBC” logo (each letter are put into their own box) in a light purple going into a dark purple box and outside the box, beside the box is the word “Magazines”. BBC Magazines is under BBC (British Broad Casting) they have television shows etc Top Gear, BBC news, BBC two. BBC also has radios which can be heard on TV, radios and online internet. 

Name: IPC Media

IPC creates content for multiple platforms, across print, online, mobile, tablets and events.  IPC publish many different magazine brands such as country pursuits & equestrian, fashion & beauty, home interest, lifestyle, sport & leisure, TV entertainment, women's weeklies & young men & music. The magazines they publish are niche magazines, this is because the magazines target at specific audience who are interested in a particular subject, for example Marie Claire is a fashion & beauty magazine, their target audience would be females or NME a music magazine is targeted at boys. The image logo of IPC has a white background with the company name on it, the word “IPC” is used in different font, “I” is used in a basic bold font, “P” has a shadow backdrop on the letter and the letter “C” has lines. The word “Media” is used in basic font. 

Name: Development Hell

Development Hell is an independent media company, they currently publish market leading international dance magazine such as Mixmag (along with Mixmag app, mixmag.net & MixmagTV and many more). The magazines that Development Hell magazine are a niche magazine because the magazine that they publish is a dance magazine which involved music like techno. Their target audience would mostly be males age 24 -27 72% and with females it would be 28% that is their target audience. However it’s mostly males. The logo of the company is very simple; it has their company name in red big font. The colour red is to represent the word “hell”. Under the title “Development Hell” is limited which the font of the word is smaller than the title.

Name: Bauer

Bauer is a worldwide media group which publish over 300 magazines in 15 countries, as well as online, TV and radio station. Bauer publish different range of magazines such as Closer, More!, Grazia, Heat, Kerrang and many more, these magazines fit into different audience, like they have a “women section” and “male section”. Bauer publishes rangers of niche magazines is well such as “Empire” and “Kerrang” which is targeted at a male audience. The logo of their company is in a quite simple format with a medium coloured blue with a white triangle on the top right and the colour of “Bauer” is white. The font of the title is in capital bold letters.