Media Evaluation
Codes & Conventions: Front Cover
To make my magazine look almost
professional as a real music magazine, I have searched and looked at different
kind of music magazine and looked at the purposes of the magazine (examining
the genre, audience and colour scheme). This helped me on build up my magazine;
it also gave me ideas (inspiration) for my magazine so that therefore I can
create a magazine which will look like a professional magazine. After examining
different music magazine such as KERRANG, Rolling Stone, Top of the Pops &
Soul, their puffs, central image, title block, buzzword & anchorage text
have a powerful meaning, this gives their audience or new audience on what kind
of genre this music magazine is based on, this is the most important part to
give answers to the reader without them needing to search on what kind of genre
because they can already tell what kind of genre the magazine is, so therefore
in what I did was for me to focus on the title block, puffs, central image,
buzzword & anchorage text, I would concentrate on where each of these
should be positioned, whether if I have the right title so that it suit with my
genre and that my target audience (independent black women aged 25-35) will
know what kind of genre this music magazine is, the title of my magazine is
“SOUL TRAIN” even though the first words gives the genre away but it still
connects with the genre. The reasons why I pick this particular title were
because it’s welcoming the reader into the soul music world like it’s
hypnotising the reader. Also as for the puffs I have to check if I have placed
the right amount of puffs and not give too much away because it’s for the
audience to purchase, so that they can find out more inside the magazine. The
central image would be the main image, which will attract the audience, from
what I've seen so far in other music magazine most of them use big famous
artist who already exist, this is to therefore attract the reader/audience. In
my magazine I used someone who is already famous so that it will give answers
away on the genre and make people to purchase the magazine. The position of the
image is more on the right side this is because it’s to balance out the
magazine, I placed the puffs on the left side only and not the right this will
then make the right side look empty and boring so therefore it moved the image
on the right side more to give the magazine a balance look. The anchorage text
is located next to the central image, this is because that text tells the
reader about the central image artist, so in my front cover I have placed the
anchorage text down below which is on the central image+, the anchorage text is
in big and bold writing, this is because anchorage text are to stand out more
than the puffs, this will make it more eye catching for the reader.
Codes
& Conventions: Contents Page
To create an almost professional looking
contents page, was that to research other music magazine contents pages and use
inspiration. Some contents pages use the same title font for their contents
title this is because, that particular font is like the logo of the magazine,
so therefore I used the same font for my contents which includes my theme
colour which are Black, Gold & White. I also used different range of images
of different artist so that the audience can see the selection of artist who
are in this music magazine, some music magazine only have one image, this is
because these magazine are already known/popular magazine and there is no need
for them to show what is inside the magazine because people would already have
the idea what the magazine will contain on top of their heads. The layout of my
contents page is very simple on one side are the writing and the other is the
different range of artist, this is because I wanted to give it a simple layout
which is appropriate for my target audience, for example Top of the pops
magazine contents page is very colourful compare to Rolling Stone magazine,
this is because Top of the pops target audience are young girls and these
colours will attract them, if an older mature person who looked at the contents
pages would want to read it because it’s too silly for them to read or look. In
my magazine I have also included a small section for the editors’ letter to the
reader, this will make the reader feel like the editor is speaking directly to
them but in a formal way, and it makes them think that they are intelligent,
smart people. Music magazine who are aimed at mature aged people would have
editors’ letters.
Codes & Conventions: Featured Article
To make my
Article pages look very professional as a real article pages, I have used the
formats which are title, images, writing & stand first. The title of my
article is in Bold and big writing, this is to make the article stand out and
balances the double page because on the other page is only an image so the
title makes the double page balance out, in all of music magazine their article
title are humongous, this is to attract the reader to tell them to stop, read
this page. So therefore I made my title huge so that it attracts the reader.
Comparing my title to other magazine it’s the same size, it’s bold and it
stands out, this shows me that it’s correct. The introduction of my magazine
has a drop capital, I used this because it’s a traditional way to start off an
article, its eye catching and unique, only a few magazines uses drop capital.
My article is based on an interview. The
font of my introduction is bigger than the actual text of my article this is
because, it’s traditional for magazines to have the font a bigger size than the
actual real text, the introduction is a text to give the reader an conclusion
or overview of the article, it’s to inform the reader what the whole article is
about. However it sounds like it’s giving the whole plot away but it does not
it makes the reader engage to read the article, this is like controlling the
reader, making them feel that they should carry on reading the whole article.
In my other double page is where I put the actual interview and different
images, these images are places on top or below the text/writing, this is the
format of where to place the images, at first my article pages had more writing
and less images, this is because my target audience are mature people, and
reading makes them feel intelligent, smart and independent, also using range of
formal words makes them feel more smart, the layout of my article is like a
newspaper, the reason why I used this layout because it makes the article look
very formal which is suitable for my target audience.
Representation of Social Groups: Age
My target
audience age for my music magazine is women age 25-35, women often listen to
more mature music rather than loud mainstream music; this could be cause by
their beliefs or their background when growing up. These women are well
educated and have a high paid job. Throughout my magazine, it will represent
article which are aimed at this age group, as all my artist that is mentioned
in my magazine are over 25, which makes my target audience connect with the artist,
relating their past stories to connect with theirs.
Representation of Social Groups:
Language
The
language used in my music magazine are formal, this is because my audience are
able to read formal which makes them intelligent and smart, using words such as
“sultry” instead of soulful, this is to make the reader feel smart, also it’s
suitable because these women are well educated and taught, they are very smart.
Overall the language used in my magazine is smart and formal, not too many
informal words but the informal words are from the singer directly.
Representation of Social
Groups: Layout, Text & Font Design
The layout of my article is very formal,
the layout is like a newspaper which has a lot of words, and this is because my
target audience likes to read more rather than looking at images. This makes my
magazine appeal a lot formal compare to other music magazines. The font of my
magazine is a simple font, this is because I want my target audience to be able
to read the articles clearly without having any troubles reading it, also it
makes my article look very professional. This appeals more to the audience
because it’s not a colourful, the font of the writing is not messy or silly,
and it gives the magazine a professional look.
Target Audience:
The target audience of my music magazine
are black women aged 25-35 (middle class who would be in B in the social class
demographic chart), this is because they are people who are very calm, they
believe in themselves, they work very hard to achieve in life and they have
high spiritual beliefs in God. They
challenge themselves to other black women who are fake, who are not realistic
such as Rihanna & Nicki Minaj.
Attraction of Target Audience:
The way for my magazine to attract my
target audience is that I used a known famous soul artist which they will
definitely take an interest in and the puffs I used, mentioning all famous
artist which everyone knows, this makes them want to buy it because it’s a
magazine which talks about famous artist. Also having freebies and price will
attract the audience because the price is affordable, it’s worth the buy every
month, my target audience are able to purchase this magazine. The freebies
inside the magazine such as old CD’s will attract my audience because such as my
audience like to listen to old school R&B which were a very popular in the
80’s and 90’s and it will be hard for them to find CD’s or record players which
is sold in the 21st century because of how old the music was, so in
this case my magazine is able to give freebies of original CDs of old school
R&B music, also in the future depending on the success rate will then give
out free concert tickets to see one of the best R&B, soul musician live in
concert. This will give my audience once in a life time experience that they
would not need to pay for.
Technology
The technology uses for creating my music
magazine. I used different technology sources such as Internet and Illustrator
& photoshop which is a software. Using the internet to access blogger,
which is a website where you can freely blog about anything you want, most
people use blogger to post up things to show to other people, this would then
be their own website. However in this situation my blogs should be focused on
my magazine course and nothing else. Using the blogger for the first time seem
difficult I got used to the website I've learnt how to blog all my magazine
work up, such as my Images to be put onto the blog, changing the
background/customising my blog . I've learnt how to use the polls which I never
heard before, polls is where anyone can vote for a certain thing, so for me I
put up a poll for the audience to help me what title font I should use as my
magazine title. Illustrator & Photoshop is another technology use that I
used for my magazine. Photoshop is where you can edit any pictures, photoshop
has variety of edits such as you can control brightness/contrast, crop, filter,
add effects and many more. I used photoshop to edit my magazine images, at
first when I first used photoshop in year 10 for my btec course it was
difficult because they had so many edits and you had to explore and learnt what
each of these categories of edits do but then the easy ones such as
brightness/contrast, sharpen and blur I was able to do. Photoshop is a useful
software, I am able to edit my image on how I want it to look like for example
if I wanted to get rid of the background of the image I can, open up the image,
click on select which will select the whole image and then copy the image, I
will then open the image onto a new page and set up the background as
transparent, after opening the new page I then can paste the image onto the new
page, after I can use the magic wand tool which will detect or select the
background for me to erase, I will then erase the background which will give me
the final results. Using photoshop I've learnt many different edits and using
photoshop I can be able to give effects on to the image which will attract my
audiences. Using Illustrator to create
my magazines is very useful because I can put my images and text onto the page,
Illustrator helps me place my objects down, so such as when I am working on my
front cover or contents or my double page article I can lock one of the objects
so that it won't move, normally when I don't lock it and I insert a text or
image I accidentally click onto another text or image and it will then move.
Also using illustrator helps me balance out everything for example if I have a
image and if I stretched the image out it will make the image look blurry which
is not good I then can make the image be sent backwards and so the other images
or text will pop back up to normal. Using the illustrator I've learnt many
different thing such as placing images, locking images or text, using the
typing tool and many more.
Using technology product
I used a SLR Camera which is a
professional camera, using an SLR Camera will make your images look very
professional and it gives the true lighting of the image taken. The quality of
the camera is very clear compared to normal camera which does not give a high
definition as an SLR camera, even though they may have high pixels. However
with an SLR camera they have many different lenses which give better quality
then the normal cameras. I used an SLR camera because I wanted to take images
which will be in high definition, clear and good quality. Since I own a SLR
camera I already knew how to use it.
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